5 Principles of Effective Design
Focus Establish a center of visual interest. The eye only looks at one thing at a time. You can determine where the viewer!s eye starts.
Contrast Don!t be a wimp. Push contrast to extremes, both in choice of fonts, sizes, and other visual interest. Use contrast to help control the focus
Repetition Certain elements should be repeated throughout a good design. Don!t use 5 fonts. Repeat colors, sizes, and font choices to help establish a rhythm and unity in your design.
Alignment Strong lines help make a strong design. Don’t deviate from a line just for variety. You can end up making the design weaker and more confusing. This is another really good reason to avoid centering paragraphs of text. If everything is centered, there are no strong lines. If everything is centered, everything is important. If everything is important, nothing is important.
Proximity Group design elements that should be bunched together. Don’t spread everything out across a page just to fill up space.
Notice how everything above is kind of hard to read?
That’s because it’s not designed. There are no visual cues to tell you how the information is organized, what is important and what is extra, how the parts fit together.
Take these 5 rules, and use Pages to illustrate them.
Make it into one Pages document with 5 or 6 pages. (One for each principle, and one as an introduction.
Your document should
- Obey the rules of good design, and
- Show and explain the 5 principles of design.
You can quote the above explanations exactly, or shorten them and put the in your own words.
Use graphics to help illustrate your point! Try to find original graphics. I don’t want everybody to use the same rubber ducks for alignment. The final product can be in exported to PDF, then you can play it as a slideshow and move it into our Google Classroom.
Some examples of pretty good projects from previous classes are already posted at the site.